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Robert Cialdini’s “Influence: The Psychology of Persuasion” is a seminal book that elucidates the scientific principles of persuasion and the reasons behind individuals’ willingness to comply with different demands. Cialdini, a social psychologist, extensively researched many persuasion strategies employed in practical situations, encompassing various sectors such as salespeople and charitable organisations. The author delineated six…

Transitioning from traditional classroom training to eLearning is more than just transferring content online; it involves a strategic overhaul to leverage the strengths of digital learning. eLearning has been shown to significantly improve learning outcomes and reduce costs, making it a compelling alternative for organizations worldwide. The Case for eLearning: Data and Research The efficacy…