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Traditional businesses are slowly becoming less important. Online presence is almost mandatory to grow your business. If your business is not online, you are losing out on the biggest marketplace as well as audience available. More and more people choose search engines as their go to place for finding the stuff they need and are ultimately going to buy.
You can take advantage of new way of doing business, whether you want to set up a part-time venture or create the next million-dollar enterprise. This one-day course will give you everything that you need to build a successful online business.
Identify the opportunity and capitalize on it. You will learn the tools necessary to be a success at online business as well as use your online presence to promote your offline business.
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
More businesses are looking to the Internet as a marketplace for their services and goods. In this session, students get a look at the evolution of shopping and why an online business could be the right move for an entrepreneur.
If you’ve got an idea for an online business, you’ve come to the right place. This session provides your students with a look at the process of developing a business idea.
Regardless of what type of online business you are considering, it needs a business plan. Students will learn here about the key components of a good business plan and resources to use. It also provides a sample business plan to help illustrate the point.
There are some elements in a business plan that require close attention and thought, especially in the marketing and finance sections. This session provides students with a close look at those sections and also discusses how to make use of crowdfunding to raise money for your business.
With your plan ready to go, the next step is putting together the basic elements of your online business. This session gives students lessons in the elements, such as brand presence and office space, while also delving into websites, e-commerce options, mobile strategies, social media, as well as online marketplaces.
Marketing will help drive your online business to success, so don’t overlook it. There are several options on social media to market your students’ businesses and they are discussed in this session. Touched upon here is the use of blogs, plus some tips for Facebook, Twitter, Instagram, Pinterest, and YouTube, and show you some businesses that are using these platforms successfully.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.