A great sales presentation does not demand that you have all the bells and whistles to impress the client with your technical skills. Rather, try impressing your clients with your knowledge of the products and services you sell and your understanding of their problems and the solutions they need.
This one-day workshop will help you teach participants how to create a winning proposal and how to turn it into a dynamite sales presentation.
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
To get started, we will look at some basic ways that business writing is different from literary writing. Participants will also explore the two major types of proposals: formal and informal.
During this session, participants will learn what background information to gather and how to organize it. Participants will also learn about using drafts and versions, and some terminology that they can use to label their proposals.
There are three easy steps to get started on writing a proposal. You will present each of them in a lecture. Participants will then apply these techniques to a case study.
During this lecture, we will look at indirect and direct proposals. Participants will then turn a direct proposal into an indirect proposal.
This session will explore some basic editing techniques, including the readability index.
Often, you will need to greet people before and/or your presentation. This session will offer participants some tips on a key element of their greeting: the handshake.
We will offer participants some preparation tips. Then, participants will learn how to pump up their language to be persuasive without being pushy.
During this session, participants will explore five keys to success through a lecture and small group work.
This session will help participants dress for success.
To wrap up the day, each participant will give a two to three minute presentation.
At the end of the workshop, students will have an opportunity to ask questions and fill out an action plan.
