E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this workshop, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
To begin the course, participants will explore the history of e-mail marketing, as well as its key components and related terms.
Next, participants will learn how to build their e-mail list and stay organized while doing so. Rules and regulations will also be discussed.
This session will cover some of the tools available to e-mail marketers, such as marketing plans and e-mail providers.
In this session, participants will learn about the essential elements of an e-mail marketing strategy, as well as some additional things that can boost their reach.
Next, participants will take an in-depth look at creating engaging e-mail marketing messages. Design, message writing, and tips will all be covered.
This session will give participants tools to develop content and engage their readers.
Next, participants will learn how to generate topics for their e-mail marketing campaign.
This session will focus on these two crucial aspects of e-mail messages.
In this session, participants will explore metrics and analysis techniques that e-mail marketers can use to evaluate their success.
The final session of this course will give participants time to work on their own e-mail marketing campaign.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.