Today’s fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive. This one-day course will show you how to leverage all types of crowdsourcing (including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding) to kickstart your business’ growth.
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
To begin, participants will learn what crowdsourcing is and where it came from. They will also review their pre-assignment and explore some terms related to crowdsourcing. To wrap up the session, participants will consider the business value of crowdsourcing.
In this session, participants will learn about the six stages of the crowdsourcing process.
Next, participants will learn what a crowdsourcing platform is. They will also explore some popular platforms.
This session will explore the major forms of crowdsourcing: crowdvoting, crowdcontests, microwork, macrowork, crowdwisdom, and crowdfunding. A capping group exercise rounds out this part of the course.
In this session, participants will learn how to use Facebook, LinkedIn, YouTube, and Twitter to support their crowdsourcing campaigns.
Next, participants will learn how to use the five C’s to recruit and engage a crowd.
To wrap things up, participants will develop a list of tips and tricks to take away with them.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
