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Marketing and Sales

Supervisors and Managers

Marketing and Sales

1 Day

Marketing and Sales

Supervisors and Managers

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A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line. This Marketing and Sales training will help you make the best of your available resources.

This one-day workshop will help you teach participants::

  • What we mean by the term “marketing”
  • How to use low-cost publicity to get your name known.
  • How to develop a marketing plan and a marketing campaign.
  • How to use time rather than money to market their company effectively.
  • How to perform a SWOT analysis.

Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Pre-Assignment Review

To begin, participants will review their pre-assignment in small groups.

Defining Marketing

Next, participants will explore the definition of marketing and other key terms.

Recognizing Trends

This session will focus on how to determine whether an idea is a trend or a fad.

Market Research

Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.

Strategies for Success

Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful.

Mission Statements

The first half of the workshop will conclude with a discussion on mission statements.


During this session, participants will critique brochures and develop some guidelines to take back to the office.

Trade Shows

Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.

Developing a Marketing Plan

Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget.

Increasing Business

This session will share a formula for increasing sales.

Saying No to New Business

Participants will read an article on why and when they should tell say no to a customer.

Advertising Myths

Next, participants will explore some advertising myths.

Networking Tips

To wrap up the day, participants will learn about the keys to successful networking.

Workshop Wrap-Up

At the end of the course, students will have an opportunity to ask questions and fill out an action plan.


Upcoming Events

Marketing and Sales are the backbone of any organization. As the initial point of interaction with a potential client, this is the place where you have the potential of building a strong first impression. This is the place where the positive professional culture of organization can be established. Unfortunately, in the cut throat competitive world, some sales and marketing professional choose to cut corners, either due to lack of awareness or misguided enthusiasm. One needs to take care of certain basic underlying principles, follow through in a structured manner and persevere till successful. At Learning Solutions Group, we have very targeted Marketing and Sales trainings for professionals. From creating a positive image of your company by building your corporate brand to creating an impactful presentation to overcoming objections. We run Marketing and sales training for Delhi, Noida and Gurgaon professionals in both on premise as well as corroborative mode. Initiate a discussion with us to fine tune your Marketing and Sales training to directly impact your ROI the fastest.

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Marketing and Sales