A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
To begin, participants will review their pre-assignment in small groups.
Next, participants will explore the definition of marketing and other key terms.
This session will focus on how to determine whether an idea is a trend or a fad.
Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.
Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful.
The first half of the workshop will conclude with a discussion on mission statements.
During this session, participants will critique brochures and develop some guidelines to take back to the office.
Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.
Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget.
This session will share a formula for increasing sales.
Participants will read an article on why and when they should tell say no to a customer.
Next, participants will explore some advertising myths.
To wrap up the day, participants will learn about the keys to successful networking.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.