This two-day course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
To begin the course, participants will consider the purpose of a business plan as well as supporting plans.
This session will take a closer look at the components of a business plan. Participants will also review their pre-assignment, which asked them to identify the fundamental elements of their business: the company’s values, vision, and mission.
Next, participants will learn how to identify their audience. We will also share some basic writing rules and explore how to use them to connect with the audience.
In this session, participants will learn how to gather, read, and analyze information for their business plan.
This session focuses on the business elements that need to be defined in the business plan, including the USP (Unique Selling Proposition), company description, product and service descriptions, market analysis, and operations plan.
At the end of the first day, participants will have an opportunity to start working on their business plan.
The second day of the course will focus on the elements of a marketing strategy, including competitive analysis, distribution channel analysis, marketing plans, and social media.
Next, participants will learn about building their sales force and the sales cycle.
This session will introduce participants to accounting terminology, generally accepted accounting principles, and financial reports. Participants will also learn how to bring everything together to create financial projections.
The final portion of the course will cover writing the executive summary, making a strong presentation, and putting the finishing touches on the plan. Participants will also have some time to work on their own business plan.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
